What's Inside
Case Study: Moderna’s AI-First Playbook
When Moderna set out to become an AI-First company, they didn’t start with tech, they started with culture:
Executive buy-in - Leaders committed to embedding AI across R&D, ops, and marketing.
AI fluency training - Company-wide bootcamps to build baseline skills.
Integrated pilots - Early projects tied to measurable outcomes (e.g., reducing analysis time from months to days).
Takeaway: Too many companies skip straight to big, complex AI projects—and miss the foundation. Start by building a culture where AI shows up in everyday work, so using it becomes second nature for your team.
→ Listen here:
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AI News You Shouldn’t Miss
GPT-5 launch – The next-gen model promises deeper reasoning, better contextual memory, and improved multimodal capability. Translation: fewer “hallucinations” and more business-ready outputs. A key update is the auto model router to make ChatGPT feel more intuitive. Still, the rollout has faced criticism for glitches, tone, and hype. Watch the launch video below.
Meta turns on AI voice translations for creators - Creators can now auto-translate their content across languages on Facebook/Instagram, useful for brands pushing multi-market influencer work without re-shoots.
Chipotle Cuts Hiring Time by 75%– Chipotle’s “Ava Cado” AI speeds hiring, cutting time-to-hire ~75% and boosting application completion to ~85%.
→ Learn more:
New Podcast: Inside Cabi’s AI Transformation
Episode: AI First with Adam & Andy featuring Keith Fairclough, CIO of Cabi
Key Takeaways:
Capability first, not projects. Cabi trained the org in AI before building.
Training works. Adoption rose 59% → 98% in 7 months; about half use AI 3+ times/day.
Small wins = big ROI. Early tasks like cleanup and retouching cut production time 50%.
Champions matter. Keith’s biggest lesson - Launch an AI Champions network early to speed cross-team work.
→ Listen now:
From the AI First Resource Hub (Now Live!)
We’ve officially launched the AI First Resource Hub to help brand leaders (and their teams) learn faster, adopt smarter, and see impact sooner.
Featured resources:
AI-First Terms Cheat Sheet
30-Day AI Adoption Checklist
AI by Role
→ Visit the hub:
🗓️ You’re invited: August’s AI First Community Call
What’s rising to the top? What’s worth your team’s time? We’ll unpack recent launches (like GPT-5) and share what leaders are testing and learning.
Join Adam & Andy next Tuesday for a fast-paced, 45-minute session—plus open Q&A with the community.